For the first time, Monde Nissin collaborates with Uniqlo to produce limited edition tees featuring designs of iconic Filipino brand, Lucky Me!, and the country’s favorite cookie sandwich, Bingo.
As a Filipino, I always feel happy whenever our local brands are put to highlight due to amazing projects. So imagine my surprise that the products that I grew up with have partnered with another brand that I love: Uniqlo limited tees with Monde Nissin products.
The press conference was held last June 28 by the two companies to unveil their new collaboration of limited edition tees. I got an invite but was not able to attend due to being out of the country. Fortunately, our friends from Greenbulb PR were happy to share what happened during the event. And given the quality of Uniqlo items, I would have love to get one of those Lucky Me! shirts!
Would you find yourself wearing one of these shirts? Let me know your thoughts in the comments section. Great day everyone!
Monde Nissin collaborates with Uniqlo for limited edition tees
Emblazoned with Lucky Me! and Bingo’s distinctive designs, the shirts will be available in Uniqlo stores here and in Southeast Asia.
They've been staples of Pinoys' homes for years. Now two beloved Filipino food brands appear front and center on quality cotton shirts by a global retail giant.
As part of Uniqlo’s South East Asia Corporate Collaboration, Uniqlo and Monde Nissin come together to produce limited edition tees withdesigns of Lucky Me! and Bingo, and be part of Filipino’s lives through their world-class products.
A collaboration between Monde Nissin Corporation and Japanese casual clothing label Uniqlo produced T-shirts carrying the distinctive designs of iconic Filipino brand, Lucky Me!, and the country’s favorite cookie sandwich, Bingo.
Monde Nissin and Uniqlo’s limited edition tees featuring designs of staple Filipino brands Lucky Me! and Bingo will be available in all Uniqlo stores nationwide and in Southeast Asia starting June 27. The shirts retail at P590.00.
“The collaboration between Monde Nissin Corporation and Uniqlo sees the coming together of two companies that have well-loved brands and share the same goal of being part of people's lives through their world-class products,” says Melissa Pabustan, Monde Nissin's Head of Corporate Communications. “For years, Lucky Me! and Bingo have established themselves as favorite food brands. We are pleased that being part of Uniqlo's South East Asia Corporate Collaboration will allow our consumers here and abroad to enjoy and appreciate Lucky Me! and Bingo in a unique and fun way.”
Through the world-class, limited edition tees brought by the collaboration of Monde Nissin and Uniqlo, Filipino consumers here and overseas can appreciate Lucky Me! and Bingo in a unique and enjoyable way.
“We are very happy about the warm acceptance of Filipinos for Uniqlo since 2012,” says Geraldine Sia, General Manager of Uniqlo Philippines. “As we continue being part of Filipinos’ everyday lives, we share the same joy as we partner with well-loved Filipino household brands Lucky Me! and Bingo. We believe that this partnership will bring Bingo, Lucky Me! and Uniqlo closer to Filipinos.”
(L-R): Uniqlo Philippines General Manager, Geraldine Sia and Monde Nissin Philippines Head of Corporate Communication, Melissa Pabustan, celebrate the first collaboration of their well-loved brands.
As the leading instant noodle brand in the country, Lucky Me! has been a staple in every Filipino pantry with its wide array of products that are hinged on local flavors sure to appeal to the Filipino taste. The launch of this collaboration coincides with the recent release of the Kantar Brand Footprint Report, with Lucky Me! once again topping the list of fast moving consumer good brands in the Philippines in 2015. Meanwhile, as a catalyst of daily sweet connections, Bingo Cookie Sandwich continues to captivate consumers, especially today’s teens, with its creamy fillings spread between melt-in-your-mouth chocolate cookies, and its distinctively “kilig” commercials.
The limited edition collection will be available in all Uniqlo stores nationwide at PhP 590 each starting June 27. The shirts will also be available in Uniqlo stores in Southeast Asia, including Malaysia, Thailand, and Indonesia.